Industry Overview
The Pet Industry finished 2015 strong after a busy year of M&A activity fueled by favorable trends. As consumers continue “humanizing” their pets and are more concerned with ingredients and brand reputation, strategic acquirers are targeting niche brands with dedicated customer bases. The increasing demand for organic and/or eco-friendly food and products reflects greater pet health consciousness. Treating pets as members of the family drives pet owners to spend more on their animals, creating higher margins across all industry subsectors, including premium food and treats, developmental toys and advanced veterinary care.
The persisting trend of pet humanization has led to the increased presence of basic pet products in popular channels such as supermarkets, discount department stores and online retailers. According to the 2015-2016 National Pet Owners Survey, approximately 65% of U.S. households own a pet. These trends could affect…
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