Date: August 1, 2014
Buyer: Mars
Seller: Proctor & Gambles
Price: Undisclosed
Terms: Acquisition
Mars completed the acquisition of Proctor & Gambles pet food business, including the Iams, Eukanuba, and Natura brands in North America, Latin America and other select countries. This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals. In addition, Mars also announced that it will exercise the option to purchase P&G’s pet food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore. This move reinforces the company’s strategic intent to build its presence in emerging markets and will enable Mars Petcare to meet the needs of more customers and pets around the world. Mars expects that the close for these additional businesses may take up to around a year, subject to regulatory approvals.
The P&G brands join Mars Petcare established brands, of Pedigree, Whiskas, Royal Canin, Banfield, Greenies, and Nutro.
Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance. – See more at: http://news.pg.com/press-release/pg-corporate-announcements/mars-incorporated-buy-significant-portion-procter-gambles-p#sthash.8IUBusBM.dpuf
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands. The P&G community includes operations in approximately 70 countries worldwide. – See more at: http://news.pg.com/press-release/pg-corporate-announcements/mars-incorporated-buy-significant-portion-procter-gambles-p#sthash.8IUBusBM.dpuf
Read more at – http://www.petage.com/mars-completes-acquisition-of-pgs-pet-food-business/
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